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Thundering Applause for Dotcom Divas!

"Read this book and learn why 'two guys in a garage' is outdated thinking. A must read for anyone, male or female, starting a Web business."
—Guy Kawasaki, CEO, Garage.com

"Chicks rule! Dotcom Divas shows how women have everything it takes to found and grow great enterprises. Guys should read it to make sure they don't have any illusions. Women should read it to be inspired."
—Stewart Alsop, venture capitalist and columnist for Fortune

"A must-read for all budding entrepreneurs. Carlassare has distilled the keys to entrepreneurial success — tenacity, vision, flexibility, the importance of building a great team — as told by the drivers who have done it themselves. Highly recommended."
—Heidi Roizen, Managing Director, Softbank Venture Capital

About the Book

Dotcom Divas: E-business Insights from the Visionary Women Founders of 20 Net Ventures
by Elizabeth Carlassare
Foreword by Patricia Seybold

In DOTCOM DIVAS, prepare to meet some of the most talented, energetic, and visionary Internet entrepreneurs who've ever plunged into the e-business revolution. And, oh, by the way — they're all women.

Each of these courageous and determined women created an innovative Net company from the germ of an idea. DOTCOM DIVAS reveals how these founding females dreamed up their winning visions, secured funding, and recruited top-notch team members. It shows you how they overcame business and personal challenges, grew and marketed their businesses, and navigated the constantly changing environment that comes with the e-business territory.

Industry insider Elizabeth Carlassare provides an in-depth, behind-the-scenes perspective on the specific strategies each company has employed and the key lessons each founder has distilled from her Net startup experience — invaluable insights for experienced and aspiring entrepreneurs alike. DOTCOM DIVAS offers an inside look at:

  • How winning e-business ideas are developed
  • Twenty innovative, effective e-business models
  • How to get financial backing for an Internet business
  • Sources of funding specifically for women
  • How to build a first-rate team
  • The challenges Net entrepreneurs face and how to overcome them
  • How to create an Internet offering that "wows" customers
  • Successful strategies, tactics, and marketing techniques

Although they're just a tiny fraction of the thousands of women who've launched successful Web-based companies, these entrepreneurs hale from stunningly diverse backgrounds. And their business models display as much variety as they do: from financial disclosures to pet products, B2B e-markets to online communities, and email marketing services to Net infrastructure. You'll meet the businesswoman who had already created companies in New York and Lithuania before launching a high-tech Silicon Valley startup, the single mother who revolutionized an industry that wasn't working very well, and the woman who, after buying a gift on Amazon.com, stopped being "an entrepreneur waiting to happen" and created a brand-new type of Web business.

All of these twenty-first century heroines share an enterprising mix of courage, intelligence, business savvy, and just a little luck. In DOTCOM DIVAS, they share their hard-won business wisdom and practical advice to help you make smart decisions and avoid common pitfalls. Whether you're an entrepreneur or Internet professional, or just dreaming about starting your own business, their stories will ignite your own ambitions and inspire you to turn them into a reality that just might click.

About the Author

Elizabeth Carlassare is a coach for women in technology and women entrepreneurs, helping them reach their goals and craft the lives they want. An Internet strategist, she has more than ten years of experience at high-tech companies, including Adobe Systems, Intuit, SGI, and MyWebtivity (an Internet company she cofounded).

She holds a certificate in Web/IP Systems Engineering, an MS in Energy and Resources from UC Berkeley, and a BA in physics and French literature. She lives in Santa Cruz, California with her partner, Jon, and cat, Bozo. Email her at elizabeth@dotcomdivas.net.

TITLE: DOTCOM DIVAS: E-Business Insights from the Visionary Women Founders of 20 Net Ventures
AUTHOR: Elizabeth Carlassare
ISBN: 0-07135579-0
PRICE: $21.95
PUB DATE: December 15, 2000

 


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